To say 2020 has been a challenging year would be a huge understatement. With so much uncertainty (and a national lockdown), we’ve all retreated into our homes. As a result, consumers have been purchasing more home products than ever (there’s been an increase of 101% since the start of the year!). Those consumers haven’t been aimlessly buying though. Rather, they’ve been planning, Pinteresting and looking to embrace key trends. These are the three major trends they’ve been inviting in their homes this year.
Bohemian Lounge
We will remember Summer 2020 as a strange one. Yes, we had heatwaves and some beautiful weather. But we also had to stay distanced, spend a lot of time at home and, of course, refrain from taking exotic holidays. That’s where Bohemian Lounge comes in. It’s an explosion of colour and pattern that feels (almost) like an exotic holiday at home. This bold trend embodies the optimistic energy of the 1970s and aims to create a feeling of positivity in interior spaces. And a little positivity is exactly what consumers are looking for right now. Bohemian Lounge is maximalist by nature; bursting with tactile materials and summery colours. Style-driven consumers welcome this trend because it lets them use their homes as a canvas for self-expression. It also offers an alternative to the slick minimalism that has been popular in recent times.
Popular ‘Bohemian Lounge’ products from Premier Housewares
What’s the quickest way to spruce up your décor? That’s right, cushions. We designed our Bosie Ozella cushions to embody the liveliness of Bohemian Lounge. We wanted them to be an easy, inexpensive way for consumers to bring the trend into their homes. This colourful collection features luxurious embroidery of patterns that feel retro, yet fresh. Especially fresh when set against the daring orange upholstery of our Manhattan armchair.
Another key feature of Bohemian Lounge is the sun motif. Nothing makes you feel like you’re on holiday quite like the sun. That’s why our sun-inspired products have been so popular with our retail clients recently. From our Beauly and Zariah wall mirrors to our Sagor cabinet.
Elemental
A complete 180 from the maximalism of Bohemian Lounge, Elemental offers some much-needed calm. This trend is the respite we need from a frantic, information-saturated world that can often feel overwhelming. In this soothing trend, the home becomes a getaway, offering a space for quiet moments of reflection. Elemental’s calm aesthetic finds peace in the simplistic. It adopts an earthy palette, with householders finding comfort in tactile organic materials. Purposeful pieces decorate the home and we welcome nature inside with open arms.
Popular ‘Elemental’ products from Premier Housewares
Our grey marble Kira candle holders show restraint. Their stripped-back design steers clear of any unnecessary ornamentation. Rattan furniture represents sustainability and craftmanship, making it a popular material across this trend. Our rattan Manado chair boasts a contemporary design to add a touch of cool to this relaxed style. A big hit with the Instagram-crowd is our Gozo bathroom collection. Light terrazzo with colourful chips that feel relaxing, modern and intriguing.
Opulent Times
Raise your hand if you’ve ever dreamed of living in a luxurious boutique hotel. Opulent Times is the trend for that. This year, more than ever, consumers have been looking for ways to pamper themselves at home. Opulent Times represents pure indulgence. Opulent Times views the home as a space to celebrate and entertain. This self-confident style is graphic and bold, inspired by the glamour of Viennese Modernism and Art Deco.
Popular ‘Opulent Times’ products from Premier Housewares
Statement furniture, such as our Binky sofa, takes centre stage. Upholstered in rich wine-hued velvet, this glamorous sofa features channel-tufting and metallic legs. Meanwhile, gold accents enhance the luxe appeal—from our quirky Sika giraffe table lamp and Horizon side table, to our Nixie emerald glass and gold trinket boxes.