Let us introduce you to Utilitarian Utopia, the first leading trend for Spring/Summer 2023 is resilient, natural, and cocooning. Continuing with trends that have emerged from the pandemic Utilitarian Utopia focuses on consumers creating their own Urban bliss within their home. Homeowners are eradicating the unnecessary and respecting the fundamentals, as functional and tenacious homeware drives consumers' buying habits.  

“Here’s everything you need to know about Utilitarian Utopia”

This current movement indicates a new collaboration between metropolitan and organic environments. Consumers are disregarding the typical cosmopolitan approach, for more eco-conscious decisions and biophilic design. Outdoor environments allow for much-needed escapism from city living and working, with consumers being inspired by the open air, they are creating their own urban retreat at home. On-trend interiors that consider multi-functional and adaptable designs that can hide the day-to-day items, whilst remaining on-trend, allow consumers to enjoy the best of both worlds. With an emphasis on products that are designed to be practical, without compromising on aesthetics, this is where the Utilitarian Utopia trend addresses eco-conscious consumers, that anticipate sustainable homewares and materials, that are functional and break the norm.

“Spanish moss, street textures, powder coated metal” 

Materials such as recycled cork, quilted leather, and burl wood are at the forefront of this trend. The concentration is on interiors that marry the urban and natural worlds. With consumers being more inclined to spending time outdoors, outerwear has inspired elements of interior design such as quilted and padded soft and hard goods.

Two of our hero products for this trend are the Buffalo Bar Chair & the Relic Stool. Buffalo Bar Chair, complimented with cane webbing, our bar stool is functional with a nod to the natural world. Relic Stool, intricately crafted from petrified wood, with its natural tonal variation emulates materials that can stand the test of time. 

“Pockets of green, inverted colour, abstract geometrics” 

With the environment delivering beautification and saturation to the grey concrete city, green tones add little nods to nature, creating a natural-metropolitan space. The colour palette encapsulates the juxtaposition of the concrete jungle alongside the greenery of nature. Using a variety of green shades, teamed with pops of blue to reinforce the outdoor feel to this natural anecdote, the colour palette is key for this nature-focused, urban trend. Dusky greens add a touch of softness to the trend with a base of greys allowing for a bolder contrast.

Shop our Utilitarian Utopia trend and create your own little urban bliss. We have hand-selected key products for you to bring this trend to life. Shop the trend or view the trend pack.