About Us

The complete solution for home lifestyle retailers

Premier Housewares Aerial View of HQ

Premier Housewares UK Ltd are one of the foremost suppliers in UK of quality home lifestyle products to the retail trade. Our expansive storage facilities and vast stock levels set us apart from our competitors, giving us the ability to fulfil orders quickly and efficiently.

Established as a family business in 1988, Premier Housewares have grown exponentially, becoming a market leader in the industry. Our origins lie in kitchenware, with ceramic product lines such as Royal Windsor and Regent Pearl consolidating our reputation as a supplier of superior products.

Building upon this success, Premier Housewares expanded into textiles and home interiors. We continued to work with retailers who were looking to supply the market with on-trend, design-led furniture and home accessories. Expanding our operational facilities at home and overseas allowed Premier Housewares to satisfy the demands of retailers looking to make large purchases of high quality stock.

Today, our buying network and retail partnerships are global, enabling Premier Housewares Ltd to source and supply the latest designs and stay ahead of trends. In an ever-changing marketplace, we never stand still.


Product

100+ new products every month

Premier Housewares Product Selection

Premier Housewares boast over 12,000 products, and are introducing as many as 100 new products every month. Strict quality control is carried out on all items, both in our Glasgow office and at factories overseas, to make sure that everything we supply is of high standard and fit for purpose.

Many products are designed in-house to meet specific marketplace demands, and our buying department are industry specialists that follow emerging trends closely. Our design department create bespoke, attractive packaging for new products to appeal to the specific markets and demographics the product is aimed at.

Our home and living catalogue includes furniture, lighting, clocks, mirrors, textiles, storage, wall art, and home accessories. We also supply kitchenwares like bakeware, cookware, dinner sets, glass and barware, table and serveware, and kitchen organising and storage units. We supply a growing number of bathroom products, utility, laundry, and storage items, plus giftware, outdoor furniture, and products for picnics and active lifestyles.


Showroom

See our merchandise styled and displayed

Premier Housewares Showroom Showcase

We pride ourselves on being one of the UKs most influential suppliers of home lifestyle products.

Our showroom gives us the opportunity to showcase our wide range of products, and demonstrate how they can be styled together to create beautiful home décor settings. As part of Premier Business Park, which also houses our head office on the banks of the River Clyde in Glasgow, the showroom covers a total of 30,000 sq ft over two floors, includes 20 living room sets and 5 kitchen sets.

The upper floor is living and interiors. As well as the room sets, which are professionally merchandised to display ranges associated with established and emergent interior design trends, there is a wall of mirrors, a wall of clocks, and several aisle displays of lighting and home accessories. There is also a working kitchen and hospitality station to provide guests with refreshments within the showroom itself.

Premier Housewares Kitchen Showroom

The lower level is kitchen and bathroom, and contains shelving and open plan displays of our growing and evolving lines of kitchenware, bathe and utility, and outdoor products. Tours of the Premier Housewares showroom can be arranged by contacting our head office, or your sales representative.


Design

An artistic approach to products and packaging

Premier Housewares In House Design

Premier’s in-house design team takes care of every stage of the design journey, from product development and branding to web design and promotional materials. Our product designers produce new concepts and surface patterns for our own products, and work to brief from major high street retailers. We create unique packaging, labels, and artwork for Premier Housewares products, and work closely with leading UK brands to deliver packaging that adheres to their own specific guidelines. Our design team also produce Premier’s full range of product catalogues.


Photography Studio

A lot more than words and pictures

Premier Housewares Photography Studio

We pride ourselves on being one of the UKs most influential suppliers and distributors in home lifestyle products to the retail trade.

With our team of in-house photographers, designers and copywriters, we are able to provide beautiful imagery and eloquent text about each of our products, ranges, and brands. When you buy from Premier Housewares, you’re not just purchasing stock, you will be supplied with what you need to promote these products to your customers.

In addition to master shots for catalogues or promotions, our merchandising and photography department produces shots of our products in use, and lifestyle shots styled according to up-to-date interior design trends. Our marketing team can supply product copy informed by buyers and designers, appropriate for different target markets, so you’ll have the right words to appeal to your audience.


Warehouse

Radio controlled and laser guided

Premier Housewares Modern Warehousing Facilities

The awe-inspiring warehouse is the beating heart of our operation and is controlled by a state-of-the-art electronic nervous system. The warehouse is completely computerised and has the capacity to hold 50,000 pallets. Stock picking is done by laser-guided forklifts that receive instructions in real time via radio, transmitted from the head office. Orders are converted to a dispatch note within minutes, ensuring an optimal and efficient service.

With two separate holding facilities in Glasgow and East Kilbride, Premier Housewares have the capacity to hold stock on behalf of customers, to be delivered via whatever method is most suitable and convenient.

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